+48% Sales
How we scaled a European automotive e‑commerce with an integrated system
Context & Objectives
Industry
The client is a European-wide automotive e‑commerce with a broad catalog including accessories, spare parts, tires, and branded apparel.
Challenges
Despite a solid traffic base, the business was not reaching its full potential. The main issues were:
- •Unoptimized funnel
- •Inefficient product and campaign management
- •Lack of an integrated strategy between advertising and retention
Objectives
- •Increase sales and revenue
- •Improve return on ad spend (ROAS)
- •Optimize conversion rate
- •Better leverage the customer database
Strategy & Implementation
We built a complete e‑commerce system, integrating acquisition, funnel optimization, and retention.
The goal was not just to generate traffic, but to maximize the value of every user throughout the entire purchase cycle.
Specifically, we:
- ✓Optimized the e‑commerce platform to improve user experience and the purchasing process
- ✓Managed Google Ads and Meta campaigns to capture high-intent demand
- ✓Implemented email marketing (DEM) strategies for cart recovery, upsell, and customer reactivation
- ✓Segmented the product catalog to allocate budget to top-performing products
- ✓Coordinated campaigns and promotions to maximize commercial results
Insights & Results
E‑commerce growth doesn't depend on a single lever. The integration of acquisition, funnel, and retention led to significant performance growth.
0
Total Sales
0
ROAS
0
Conversion Rate
Want to grow your e‑commerce?
Book a free consultation