+27% Appointments → +17% Sales
How a furniture retailer increased sales by improving lead quality
Context & Objectives
Industry
The client is a well-established furniture company in northern Italy, operating 7 physical retail locations.
Challenges
Despite a strong local presence, the brand was perceived as an "outlet", attracting low-quality leads with a low average value. The main issues were:
- •High volume of leads but poor quality
- •Low showroom visit rates
- •Difficulty converting leads into actual sales
Objectives
- •Increase visits to retail locations
- •Generate higher-quality leads
- •Reposition the brand in a premium segment
- •Boost sales and revenue
Strategy & Implementation
Instead of increasing lead volume, we focused on improving lead quality.
The strategy was built on:
- ✓Redefined brand positioning and communication through exclusive, value-driven content
- ✓Full-funnel advertising campaigns on Google, Meta, TikTok, and Pinterest to attract high-value customers
- ✓Activated specific strategies to drive showroom visits
- ✓Integrated online activity with in-store visits, tracking the post-lead flow through to contract signing
Insights & Results
The focus on quality and positioning allowed the client to reach a niche of high-value customers and achieve concrete business results.
0
showroom appointments
0
in-store visits
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sales
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